U.S. Cellular initiatives aid cell owners

    U.S. Cellular officials announced last week an array of industry-first initiatives designed to give potential customers several compelling reasons to switch to U.S. Cellular and reward loyal customers.
    Under a new program entitled “The Belief Project,” the company will offer wireless customers the benefits they want including “One and Done” contracts, a robust rewards program with points that never expire for active accounts, simplified national rate plans, protection against “bill shock” with overage protection, caps and forgiveness; the industry’s only phone replacement program, and savings of up to 5 percent on their monthly bills for setting up auto pay and paperless billing.
    “Our associates are excited to introduce ‘The Belief Project’ to our Maine customers,” said Eric Conlon, director of sales for U.S. Cellular in New England. “At U.S. Cellular, we love finding new ways to make the wireless experience for our customers second to none. We’re inviting everyone in Maine to come and check out all of the great things that make U.S. Cellular more than just a phone company.”
    In a recent Weinstein and Associates survey, 1,000 wireless consumers revealed strong feelings about some of their biggest frustrations.
• 90 percent said wireless providers should earn their loyalty, not require it by having to sign a contract.
• 87 percent said they shouldn’t have to sign a service contract just to stay with their current wireless carrier.
• 84 percent said 24 months is too long to wait to get a good deal on a new cell phone.
• 80 percent said wireless providers should do something about overages and the big bills that come from them.
    Conlon added that enhancing U.S. Cellular’s customer-centric strategy will further solidify the carrier’s reputation as a company that cares.