Paper heart drive supports Ronald McDonald Houses

9 years ago

   AUBURN — Paper hearts will soon line the walls of restaurants in Maine and New Hampshire as McDonald’s kicks off its 13th annual fundraiser for Ronald McDonald House Charities (RMHC).
    As part of its refreshed focus on the “lovin’” piece of “I’m lovin’ it,” McDonald’s is renaming the former “Give a Hand” fundraiser to “Lovin’ for RMHC.”

    All proceeds will go to RMHC, helping to strengthen families with critically ill children in local communities across each state. Event organizers hope to raise more than $5 million this year, adding to the more than $47.7 million collected from McDonald’s customers since the annual event was started in 2003.
    The drive begins May 1 and continues through May 10 in participating restaurants nationwide. To participate, customers purchase paper hearts in $1, $3 or $5 denominations.
    Through donations and events like this, the charity is able to serve more than 9 million children and families around the world every year. RMHC creates family-centered programs such as the Ronald McDonald Houses in Maine and New Hampshire, which serve as a “home away from home” for families with sick children to stay together while the child receives medical treatment.