Pancsofar’s Bridal Boutique
improves customer service electronically
PRESQUE ISLE — After over 40 years of keeping paper records of everything from inventory to orders and purchase receipts, Pancsofar’s Bridal Boutique is leaving the “paper age” behind.
Photo courtesy of Courtney Wetzel
SHOPPING FOR A GOWN or attire for a special event is now easier, thanks to the use of the latest technology by staff at Pancsofar’s Bridal Boutique, located on Main Street in Presque Isle. Whether it’s the newest computer programs for record-keeping or using a tablet for noting a customer’s measurements, the latest gadgets and software are making the shopping experience easier for customers and employees alike. Pictured going over some details on an electronic tablet are, from left: Alison Casey, a customer, and Abi Ireland, store manager.
“It was definitely time for a change,” said owner Courtney Wetzel. “Doing things on paper was causing us to spend an unnecessary amount of time recording information, processing sales and especially finding information.”
The search for just the right software led Wetzel to Atlanta-based “BridalLive.”
“It’s a fantastic program that handles every aspect of our processes from initial order and product check-in to point of sale, prom registries, e-mail marketing and inventory management,” noted Wetzel.
The upgrade also meant an investment into additional hardware. Two desktop computers, two laptops, a tablet and an advanced server are now all part of the boutique’s technology.
Wetzel commented that she is “really excited about the tablet.”
“We will be able to bring it into an appointment and obtain all the necessary information without ever having to ask the customers to leave their seats. This will be especially useful for bigger bridesmaid parties. Where consultants once stood with a clipboard, they will now be equipped with a Windows OS tablet,” she said.
“It was definitely a considerable investment, both of time and of finances. But we know it is worth it to be able to better serve our customers for the long run,” added Wetzel.
Every aspect of a bride’s dress-shopping experience can now be tech-savvy as well. Upgrades to Pancsofar’s website were done by Wetzel’s husband, Zane, so that brides can request appointments and fill out a pre-appointment questionnaire. Brides can also take advantage of FAQs, past customer testimonials and an interactive “build a tux” application on the website, www.pancsofars.com.
Wetzel said, “We’re so proud to offer a 21st century experience to our customers. Once again, it’s just part of our belief that The County should and does offer the absolute best to its customers,” said Wetzel.
