Keeping up with the latest trends

11 years ago

BUSINESS FOCUS

Keeping up with the latest trends

    As most successful businesses do, Wilder’s Jewelry Store has transformed itself many times. Originating as a watchmaker’s shop in 1932, it has now blossomed into a very multifaceted storefront with everything from diamonds to handbags.

    Owner Cathy Beaulieu has an eye for what her longtime customers will want … and she gets it. It’s not uncommon for Cathy to go to a show and see a ring that she knows one of her customers will love. But it doesn’t end there. She comes back to the store with the ring, necklace and earrings making it easier for the husband to buy gifts for the next three gift-giving occasions.
    “That’s what keeps the same guys coming back year after year,” said Beaulieu. “That and we always gift wrap at no extra charge.”
    The first half of this year concluded a yearlong process of remodeling the store, literally from floor to ceiling. The new period-correct tin ceiling that now adorns the front of the store, along with some new lighting, has proven to be well worth months of dust and determination. Beaulieu states that along with the new construction has come some hot new products that have been great additions to the many already popular lines.
    Brighton handbags out of southern California are made out of the finest quality leather and feature an unbeatable warranty. Wilder’s is also carrying the Brighton line of costume jewelry that comes with high fashion without a high-ticket price.
    And probably the most exciting addition is another Made in the USA with a touch of positive energy, Alex & Ani bracelets. Beaulieu states, “It’s been like Cabbage Patch Kids all over again.” Each bracelet is made of recycled product in Rhode Island. While it was a very big process and a big investment, Beaulieu says there is no turning back now. She anticipates the bracelets, which sell for under $30 each, to be the hot item this holiday season.
    While handbags and bracelets are fun to dabble in, Beaulieu doesn’t lose sight of what makes Wilder’s Jewelry Store just that. The ladies at Wilder’s are often telling people that they’ve been making “men into heroes” since 1932. Both the gentlemen and their wives are very thankful for that!